Better insights. Better decisions.
Great Brands Need
Great Brand Tracking
Cleria uses technology, automation and one of the largest consumer panels in the world to make brand tracking up to faster, more insightful, and more affordable than traditional trackers.
Trusted by brand teams around the world
The problem
Brand research hasn't kept up.
Most brand tracking still runs on methods built for a slower, offline world. That makes it slow, costly, and shaky exactly where it matters most.
Too slow
Studies take weeks or months. The read lands long after the decision had to be made.
Too expensive
Six-figure annual trackers put brand measurement out of reach, or ration it to once a year.
Built for the 90s
Legacy methods and tooling were designed for a slower, offline market, not for how brands move today.
Thin samples, wide error
Small sample sizes leave margins of error so wide you cannot trust the segment and market cuts that matter most.
Synthetic shortcuts
To look fast and cheap, some newer tools lean on AI-generated respondents or artificial "synthetic" responses, masking margins of error and making results unreliable.
Rigid and locked away
Answers arrive as static decks on fixed annual contracts, when you need data you can explore the moment a question comes up.
Why research
Without insights, you're either going to be lucky — or wrong.
Without research, you'll waste money on activities that won't work, make the wrong decisions, and are eventually outperformed by those who base their moves on actual consumer insight.
Every company benefits from consumer research, regardless of size. That's why we built Cleria.
The solution
Better insights, faster, for a fraction of the cost.
Cleria fixes what's broken about brand tracking. Automation replaces large fieldwork teams legacy trackers depend on, our own worldwide panel removes per-study recruitment drag, and technology runs most of the process end to end.
Quality-led sampling
Better insights
Global panel and vetted recruitment sources, with quotas, screening, and quality checks designed around each study.
Days, not months
Faster results
Technology and advanced analytics automate most of the research process, so your team gets usable reads without a months-long tracker cycle.
Up to 10x cheaper
More affordable
Automation replaces the large fieldwork teams traditional trackers rely on, so enterprise-grade research fits a modern marketing budget.
See it
Your brand, in one live dashboard.
Every metric in filterable charts — by market, segment, time and competitor. Explore it yourself, or ask the AI assistant.
SurveysCanadaSparkling Tea 06-2026 CanadaIndiaSparkling Tea 06-2026 India
BrightLeafBrand funnel N = 6064 Error Margin: +/-1.3
Brand funnel
BrightLeafNorth & CoCitrus BayKona ClubDaily FizzHarbor PopMeadowFirebird
BrightLeaf
Value Conversion Canada India
Consumption FrequencyUsage frequency N = 6064 Error Margin: +/-2.2
How often do consumers drink each sparkling tea brand?
Filter byNever/less than monthlyOnce a month2-3 times a monthOnce a week2-3 times a weekDaily
BrightLeaf
28%
18%
22%
17%
11%
North & Co
33%
21%
20%
14%
9%
Citrus Bay
24%
16%
23%
20%
13%
Kona Club
38%
19%
18%
14%
8%
Daily Fizz
18%
15%
24%
22%
16%
Harbor Pop
31%
18%
21%
17%
10%
Meadow
42%
20%
17%
12%
7%
Why Cleria
Cleria vs traditional research.
Traditional trackers are powerful, but often too slow, expensive, and hard to activate. Cleria keeps the rigor and makes brand-tracking data usable by the whole team.
Time to results
Traditional Agencies
Weeks to months
Cleria
Days, not months
Cost
Traditional Agencies
Six-figure annual trackers
Cleria
Up to 10x more affordable
Respondents per study
Traditional Agencies
Often a few thousand, fixed
Cleria
2,000–50,000 per market, per wave, quality-controlled
Coverage
Traditional Agencies
Costly and slow to add markets
Cleria
Worldwide, with surveys localized to each market
Cadence
Traditional Agencies
Locked annual contract
Cleria
One-time or recurring waves, cancel anytime
Exploration
Traditional Agencies
Static decks & spreadsheets
Cleria
Live dashboard + AI assistant
Pricing
Traditional Agencies
Opaque, per-question fees
Cleria
Fixed & fully transparent
| Dimension | Traditional research | Cleria |
|---|---|---|
| Time to results | Weeks to months | Days, not months |
| Cost | Six-figure annual trackers | Up to 10x more affordable |
| Respondents per study | Often a few thousand, fixed | 2,000–50,000 per market, per wave, quality-controlled |
| Coverage | Costly and slow to add markets | Worldwide, with surveys localized to each market |
| Cadence | Locked annual contract | One-time or recurring waves, cancel anytime |
| Exploration | Static decks & spreadsheets | Live dashboard + AI assistant |
| Pricing | Opaque, per-question fees | Fixed & fully transparent |
Newer, low-cost tools cut corners in the other direction: Thin samples, or artificial "synthetic" respondents. Cleria uses real, verified, quality-controlled respondents from its own worldwide panel, at a price that still works for brands of all sizes.
Who it's for
Built for the people who move the brand.
Data you can trust
Insights are only as good as the data behind them.
Speed and price mean nothing if the numbers are wrong. Cleria is built so you can act on the data with confidence.
Real, relevant respondents
Samples are designed to be representative of the population being studied, whether that is the general population or a specific target group.
Sample sizes built for confidence
Every wave starts at 2,000 respondents and can scale to 50,000 respondents when needed.
Quality you can defend
Respondent history, security questions, screening and quality checks help detect fraud, inattentive responses and inconsistent answers.
How it works
From question to insight in three steps.
01
Tell us your brand & market
Pick your category, competitors and the markets that matter. Setup takes minutes, not weeks.
02
We field it automatically
Cleria fields respondents through its global panel and vetted recruitment sources, then runs the study end to end.
03
Explore your dashboard
Watch your 30 metrics update in the dashboard and ask the AI assistant for charts or deeper reads.
Proof
What teams find with Cleria.
Two brands, two very different questions — and what the data told them.
View all case studies
Let us tell you how we help brands like yours.
Book a demo and we'll show you how we can help. Just a quick question? Drop us a line.