Too slow
A wave still takes weeks or months. By the time the results arrive, the decision has already been made.
Great brands need great brand tracking.
Cleria uses technology and one of the largest consumer panels in the world to make brand tracking faster and more affordable than traditional trackers, with more respondents and data.
Trusted by brand teams around the world
The problem
Brand research hasn't kept up.
Most brand tracking still runs on methods built for a slower, offline world. That makes it slow, costly, and shaky exactly where it matters most. Without a current read, you're either going to be lucky — or wrong.
Too expensive
Six-figure annual trackers put brand measurement out of reach, or lock it to a once-a-year deck you cannot explore.
Thin samples, wide error
Small sample sizes leave margins of error so wide you cannot trust the segment and market cuts that matter most.
Synthetic shortcuts
To look fast and cheap, some newer tools lean on AI-generated respondents or artificial "synthetic" responses, masking margins of error and making results unreliable.
The solution
Better insights, faster, for a fraction of the cost.
We replace fieldwork headcount with technology, and run on a panel we own. That cuts the wait, the middlemen, and the cost — and we know who is answering.
01Quality-led sampling
Better insights
Global panel and vetted recruitment sources, with quotas, screening, and quality checks designed around each study.
02Days, not months
Faster results
Technology and advanced analytics automate most of the research process, so your team gets usable reads without a months-long tracker cycle.
03Up to 10x more affordable
More affordable
Enterprise-grade brand tracking at a price that fits a modern marketing budget — not a six-figure annual contract.
How it works
From question to insight in three steps.
- 01
Pick brands, category, and markets.
We'll take care of survey creation, translations, recruitment, and the rest.
- 02
The study runs itself
Quotas, screening, and quality checks run in the background. You get a completed wave in days, not a tracker kickoff.
- 03
Explore your dashboard
Watch your 30 metrics update in the dashboard and ask the AI assistant for charts or deeper reads.
See it
Your brand, in one live dashboard.
Every metric in filterable charts — by market, segment, time and competitor. Or ask the AI assistant.
Proof
What teams find with Cleria.
Two brands. Two questions the data could actually answer.
“It's insane how much you miss if you are not doing brand tracking. Cleria has been incredibly useful to us and our distributors to understand what is going well, where we can improve, and what actually moves the needle.”
MarsM&M’S® Tubes (30g)
Using insights to win the next retailer negotiation.
Product changes dented sales and cost M&M’S® Tubes its shelf placements in Brazil. Mars used Cleria to gather the consumer evidence it needed for its next round of retailer negotiations.
Read the studyPariconFlexible Flyer
Using insights to own a clear position in the category.
Flexible Flyer is a nostalgic icon in winter sleds. Paricon used Cleria to map exactly where the brand sits in its category, what drives purchase, and where its real USPs lie.
Read the studyWhy Cleria
Cleria vs traditional research.
Traditional trackers are powerful, but often too slow, expensive, and hard to activate. Cleria keeps the rigor and makes brand-tracking data usable by the whole team.
Time to results
Traditional research
Weeks to months
Cleria
Days, not months
Cost
Traditional research
Six-figure annual trackers, opaque per-question fees
Cleria
Fixed & transparent See pricing
Respondents per study
Traditional research
Often a few thousand, fixed
Cleria
2,000–50,000 per market, per wave, quality-controlled
Coverage
Traditional research
Costly and slow to add markets
Cleria
Worldwide, with surveys localized to each market
Cadence
Traditional research
Locked annual contract
Cleria
One-time or recurring waves, cancel anytime
Exploration
Traditional research
Static decks & spreadsheets
Cleria
Live dashboard + AI assistant
Who it's for
Built for marketing, brand, and insights — and the people behind them.
01
Brand & marketing teams
Grow the brand — and prove it with data. See what campaigns actually move awareness, consideration, and preference.
Learn more 02Insights teams
More research, higher quality, less budget. Run the tracker you can defend, then spend the rest of the budget on deeper work.
Learn more 03Agencies
Brand tracking you can offer per client. Stand it up per account without a six-figure research program.
Learn more 04Startups & scale-ups
Enterprise-grade brand data, without the enterprise overhead. Walk into the next board meeting with numbers, not gut feel.
Learn more 05Founders & leadership
A defensible read on the brand you are betting on. Steer strategy and budget from a live view of the funnel.
Learn more 06Investors & private equity
Brand due diligence and portfolio monitoring. Get an independent read in days, then keep watching the names you own.
Learn moreSee how we can help brands in your category.
Book a walkthrough of the live dashboard — or tell us your brand and market and we'll sketch what a first wave looks like.