Great Brands Need
Great Brand Tracking
Cleria uses technology, automation and one of the largest consumer panels in the world to make brand tracking up to 10x faster and 10x more affordable than traditional trackers, with more respondents and data.
Trusted by brand teams around the world
Brand research hasn't kept up.
Most brand tracking still runs on methods built for a slower, offline world. That makes it slow, costly, and shaky exactly where it matters most.
Too slow
Studies take weeks or months. The read lands long after the decision had to be made.
Too expensive
Six-figure annual trackers put brand measurement out of reach, or ration it to once a year.
Built for the 90s
Legacy methods and tooling were designed for a slower, offline market, not for how brands move today.
Thin samples, wide error
Small sample sizes leave margins of error so wide you cannot trust the segment and market cuts that matter most.
Synthetic shortcuts
To look fast and cheap, some newer tools lean on AI-generated respondents or artificial "synthetic" responses, masking margins of error and making results unreliable.
Rigid and locked away
Answers arrive as static decks on fixed annual contracts, when you need data you can explore the moment a question comes up.
Without insights, you're either going to be lucky — or wrong.
Without research, you'll waste money on activities that won't work, make the wrong decisions, and be outperformed by those who base their moves on actual consumer insight.
Every company benefits from consumer research, regardless of size. That's why we built Cleria.
Better insights, faster, for a fraction of the cost.
Cleria fixes what's broken about brand tracking. Automation replaces large fieldwork teams legacy trackers depend on, our own worldwide panel removes per-study recruitment drag, and technology runs most of the process end to end.
Better insights
Global panel and vetted recruitment sources, with quotas, screening, and quality checks designed around each study.
Faster results
Technology and advanced analytics automate most of the research process, so your team gets usable reads without a months-long tracker cycle.
More affordable
Automation replaces the large fieldwork teams traditional trackers rely on, so enterprise-grade research fits a modern marketing budget.
Your brand, in one live dashboard.
Every metric in filterable charts — by market, segment, time and competitor. Explore it yourself, or ask the AI assistant.
BrightLeaf
Cleria vs traditional research.
Traditional trackers are powerful, but often too slow, expensive, and hard to activate. Cleria keeps the rigor and makes brand-tracking data usable by the whole team.
Time to results
Traditional Agencies
Weeks to months
Cleria
Days, not months
Cost
Traditional Agencies
Six-figure annual trackers
Cleria
Up to 10x more affordable
Respondents per study
Traditional Agencies
Often a few thousand, fixed
Cleria
2,000–50,000 per market, per wave, quality-controlled
Coverage
Traditional Agencies
Costly and slow to add markets
Cleria
Worldwide, with surveys localized to each market
Cadence
Traditional Agencies
Locked annual contract
Cleria
One-time or recurring waves, cancel anytime
Exploration
Traditional Agencies
Static decks & spreadsheets
Cleria
Live dashboard + AI assistant
Pricing
Traditional Agencies
Opaque, per-question fees
Cleria
Fixed & fully transparent
Newer, low-cost tools cut corners in the other direction: Thin samples, or artificial "synthetic" respondents. Cleria uses real, verified, quality-controlled respondents from its own worldwide panel, at a price that still works for brands of all sizes.
Built for the people who move the brand.
Brand & marketing teams
Grow the brand — and prove it with data
See howInsights teams
More research, higher quality, less budget
See howAgencies
Brand tracking you can offer per client
See howStartups & scale-ups
Enterprise-grade brand data, without the enterprise overhead
See howFounders & leadership
A defensible read on the brand you are betting on
See howInvestors & private equity
Brand due diligence and portfolio monitoring
See howInsights are only as good as the data behind them.
Speed and price mean nothing if the numbers are wrong. Cleria is built so you can act on the data with confidence.
Real, relevant respondents
Samples are designed to be representative of the population being studied, whether that is the general population or a specific target group.
Sample sizes built for confidence
Every wave starts at 2,000 respondents and can scale to 50,000 respondents when needed.
Quality you can defend
Respondent history, security questions, screening and quality checks help detect fraud, inattentive responses and inconsistent answers.
From question to insight in three steps.
Tell us your brand & market
Pick your category, competitors and the markets that matter. Setup takes minutes, not weeks.
We field it automatically
Cleria fields respondents through its global panel and vetted recruitment sources, then runs the study end to end.
Explore your dashboard
Watch your 30 metrics update in the dashboard and ask the AI assistant for charts or deeper reads.
What teams find with Cleria.
Two brands, two very different questions — and what the data told them.
Using insights to win the next retailer negotiation.
Product changes dented sales and cost M&M’S® Tubes its shelf placements in Brazil. Mars used Cleria to gather the consumer evidence it needed for its next round of retailer negotiations.
Read the case studyUsing insights to own a clear position in the category.
Flexible Flyer is a nostalgic icon in winter sleds. Paricon used Cleria to map exactly where the brand sits in its category, what drives purchase, and where its real USPs lie.
Read the case studyLet us tell you how we help brands like yours.
Book a demo and we'll show you how we can help. Just a quick question? Drop us a line.