Case studies

How teams use Cleria.

From defending shelf space with retailers to mapping where a brand sits in its category.

Trusted by brand teams around the world

Featured

In depth with Mars and Paricon.

Two brands. Two questions the data could actually answer.

Mars · M&M’S® Tubes (30g)

Using insights to win the next retailer negotiation.

Product changes dented sales and cost M&M’S® Tubes its shelf placements in Brazil. Mars used Cleria to gather the consumer evidence it needed for its next round of retailer negotiations.

Paricon · Flexible Flyer

Using insights to own a clear position in the category.

Flexible Flyer is a nostalgic icon in winter sleds. Paricon used Cleria to map exactly where the brand sits in its category, what drives purchase, and where its real USPs lie.

In their words

What teams say about Cleria.

“It's insane how much you miss if you are not doing brand tracking. Cleria has been incredibly useful to us and our distributors to understand what is going well, where we can improve, and what actually moves the needle.”
Global Marketing lead · Consumer brand

“We replaced an old annual tracker with a monthly one in days. The team finally trusts the numbers and we're much faster at getting to the root of the problem.”
Head of Insights · Retail group

“Standing up bespoke brand tracking per client used to be a non-starter. With Cleria we can set it up for our clients and suggest work based on the data.”
Strategy director · Creative agency

More ways teams use Cleria.

Consumer brand

Finding what actually moves the brand

Marketing lead

Problem: The team needed a clearer read on what was working, where to improve, and how to support distributor conversations with evidence.
Insight: Brand tracking showed what was going well, where the brand could improve, and which signals mattered most for growth.
Action: The team used Cleria as a shared view for internal planning and distributor conversations.
Result: Brand tracking became a practical operating tool for understanding performance and deciding what to improve next.

Retail group

Replacing a slow annual tracker

Head of Insights

Problem: The team was relying on a six-figure annual tracker that was too slow and expensive for the pace of their decisions.
Insight: Trusted data in days gave the team a read on the numbers without waiting for a traditional tracker cycle.
Action: The team moved tracking into Cleria and used the savings to run more research.
Result: The team trusted the numbers faster and could reinvest budget into additional research.

Creative agency

Making brand tracking viable for client work

Strategy director

Problem: Bespoke brand tracking per client was difficult to offer profitably with traditional research economics.
Insight: Cleria made evidence easier to bring into client reviews without standing up a heavy research program from scratch.
Action: The agency added brand tracking to client conversations and review cycles.
Result: The team could offer tracking profitably and bring evidence to every client review.

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