Shopper insights
Understand which channels and retailers drive your sales, and how shoppers decide between you and the alternatives at the point of purchase.
You can see awareness and consideration, but not where the sale is actually won or lost. Is it the channel, the retailer, or the moment of choice? Without that, range, listing, and trade decisions are guesswork.
The metrics behind shopper insights.
Channel choices
Where consumers buy, and which channels drive the most purchases.
Retailer choices
Which retailers drive the most sales and are chosen most often.
Conversion by channel
Where you turn awareness into purchase, and where you leak it.
Powered by Brand Tracker 360
Every metric group below is part of the same 30-metric Brand Tracker 360 framework.
From setup to live dashboard.
Define the channels
Choose the channels and retailers that matter for your category.
We field the wave
Cleria fields the study through its global panel and vetted recruitment sources, with quality checks.
See where you win
Find the channels and retailers driving growth, and where to focus trade investment.
Put your brand where shoppers actually buy.
Book a demo and we'll show you how Cleria helps brands like yours with shopper insights.