Solutions

Use cases for the decisions brand teams face each month.

Each use case is a lens on Brand Tracker 360 — the same 30-metric tracker, framed around the decision you need to defend.

Brand health tracking

Use Brand Tracker 360 to track awareness, consideration, preference, and advocacy — tracked wave over wave, not once a year.

Measure your competitors alongside your brand on the same 30 metrics, so each number is contextual — where you lead, where you trail, and why.

Use Brand Tracker 360 to see which channels and campaigns are driving awareness — and where to put the next marketing dollar.

Quantify awareness, trial, purchase, and loyalty end to end — and find the exact step where you lose growth.

Turn wave-over-wave brand-tracking data into positioning, segmentation, and planning decisions you can defend.

Understand which channels and retailers drive your sales, and how shoppers decide between you and the alternatives at the point of purchase.

See how every metric differs across demographic and socioeconomic segments, so you can target the audiences that drive growth.

See how often consumers use the category and your brand within it, on which occasions, and how that drives frequency and spend.