Diligence the brand, fast
Get an independent read on awareness, consideration, and competitive position before you commit — in days, not a quarter.
Who it's forInvestors & private equity
Brand due diligence and portfolio monitoring.
Brand strength drives value, but it is the hardest asset to verify in diligence and the easiest to lose track of across a portfolio. Annual trackers are too slow and too expensive to run on every name.
How it helps
What a live tracker is for.
Monitor the portfolio
Track brand health across holdings on a cadence and budget that scale to multiple names.
Benchmark the category
See each brand against its real competitors and the category, not just its own trend line.
Evidence for the thesis
Bring consumer data to investment committees, value-creation plans, and exit narratives.
Also for
- Brand & marketing teamsGrow the brand — and prove it with data
- Insights teamsMore research, higher quality, less budget
- AgenciesBrand tracking you can offer per client
- Startups & scale-upsEnterprise-grade brand data, without the enterprise overhead
- Founders & leadershipA defensible read on the brand you are betting on
See how we can help brands in your category.
Book a walkthrough of the live dashboard — or tell us your brand and market and we'll sketch what a first wave looks like.