Ad & awareness tracking
Use Brand Tracker 360 to see which channels and campaigns are driving awareness — and where to put the next marketing dollar.
You spent the campaign budget. Did it actually grow awareness, and through which channel? Most teams are guessing, or waiting weeks for a post-campaign read that arrives too late to act on.
The metrics behind ad & awareness tracking.
Awareness rate
What % of consumers are aware of your brand and product.
Awareness drivers
How aware consumers became aware — by channel and campaign.
Share of voice
Your presence relative to competitors over time.
Powered by Brand Tracker 360
Every metric group below is part of the same 30-metric Brand Tracker 360 framework.
From setup to live dashboard.
Track before & after
Awareness is measured wave over wave, so campaign lift is visible against a live baseline.
Attribute the lift
See which channels and campaigns drove the change.
Reallocate
Move spend toward what works, with the data to back it.
Prove campaign impact and spend the next dollar with confidence.
Book a demo and we'll show you how Cleria helps brands like yours with ad & awareness tracking.