Awareness rate
What % of consumers are aware of your brand and product.
How it helpsAd & awareness tracking
See which channels drive awareness.
You spent the campaign budget. Did it actually grow awareness, and through which channel? Most teams are guessing, or waiting weeks for a post-campaign read that arrives too late to act on.
What you measure
The metrics behind ad & awareness tracking.
Awareness drivers
How aware consumers became aware — by channel and campaign.
Share of voice
Your presence relative to competitors over time.
Powered by Brand Tracker 360
Every group below is part of the same 30-metric framework.
How it works
From setup to live dashboard.
Track before & after
Awareness is measured wave over wave, so campaign lift is visible against a live baseline.
Attribute the lift
See which channels and campaigns drove the change.
Reallocate
Move spend toward what works, with the data to back it.
Also
- Brand health trackingDefend brand health month to month
- Competitor benchmarkingSee where you lead and where you trail
- Purchase funnel trackingFind where the funnel leaks
- Brand strategy & planningDecisions grounded in data
- Shopper insightsSee where and how shoppers choose
- Audience & segmentationKnow who your consumers really are
- Usage & occasionsUnderstand when and why people use you
Prove campaign impact and spend the next dollar with confidence.
Book a walkthrough of the live dashboard — or tell us your brand and market and we'll sketch what a first wave looks like.