Head-to-head metrics
The same metrics measured for the competitors that matter to you.
How it helpsCompetitor benchmarking
See where you lead and where you trail.
A number on its own means nothing. Is 54% preference good? Without your competitors and category in the same chart, you cannot tell whether you are winning, and you cannot defend where the budget should go.
What you measure
The metrics behind competitor benchmarking.
Performance benchmarks
Benchmark against rivals and the category as a whole.
Switching dynamics
See how consumers move between your brand and competitors, and why.
Powered by Brand Tracker 360
Every group below is part of the same 30-metric framework.
How it works
From setup to live dashboard.
Name your set
Choose the competitors and the category frame you want to be measured against.
We measure all of them
Each brand in your set is tracked on the same metrics, same panel, same time.
Find your edge
See where you win and lose, and brief the team with evidence.
Also
- Brand health trackingDefend brand health month to month
- Ad & awareness trackingSee which channels drive awareness
- Purchase funnel trackingFind where the funnel leaks
- Brand strategy & planningDecisions grounded in data
- Shopper insightsSee where and how shoppers choose
- Audience & segmentationKnow who your consumers really are
- Usage & occasionsUnderstand when and why people use you
Turn each metric into a defensible competitive story.
Book a walkthrough of the live dashboard — or tell us your brand and market and we'll sketch what a first wave looks like.