Conversion rates
What % of aware consumers you convert into buyers, step by step.
How it helpsPurchase funnel tracking
Find where the funnel leaks.
Growth is stalling but you do not know where the funnel leaks — is it awareness, trial, or repeat? Without the conversion math, each fix is a guess.
What you measure
The metrics behind purchase funnel tracking.
Trial & purchase barriers
Why aware consumers do not try, and why triers do not buy.
Loyalty & repeat
Favorite rate, repeat purchase and advocacy.
Powered by Brand Tracker 360
Every group below is part of the same 30-metric framework.
How it works
From setup to live dashboard.
Map the funnel
Awareness, trial, purchase, repeat and advocacy measured as one connected journey.
Find the leak
See the step where you lose the most growth, and the barriers behind it.
Fix & re-measure
Act on the barrier and watch the conversion move.
Also
- Brand health trackingDefend brand health month to month
- Competitor benchmarkingSee where you lead and where you trail
- Ad & awareness trackingSee which channels drive awareness
- Brand strategy & planningDecisions grounded in data
- Shopper insightsSee where and how shoppers choose
- Audience & segmentationKnow who your consumers really are
- Usage & occasionsUnderstand when and why people use you
Find the funnel step costing you the most growth — and fix it.
Book a walkthrough of the live dashboard — or tell us your brand and market and we'll sketch what a first wave looks like.