Purchase funnel tracking
Quantify awareness, trial, purchase, and loyalty end to end — and find the exact step where you lose growth.
Growth is stalling but you do not know where the funnel leaks — is it awareness, trial, or repeat? Without the conversion math, each fix is a guess.
The metrics behind purchase funnel tracking.
Conversion rates
What % of aware consumers you convert into buyers, step by step.
Trial & purchase barriers
Why aware consumers do not try, and why triers do not buy.
Loyalty & repeat
Favorite rate, repeat purchase and advocacy.
Powered by Brand Tracker 360
Every metric group below is part of the same 30-metric Brand Tracker 360 framework.
From setup to live dashboard.
Map the funnel
Awareness, trial, purchase, repeat and advocacy measured as one connected journey.
Find the leak
See the step where you lose the most growth, and the barriers behind it.
Fix & re-measure
Act on the barrier and watch the conversion move.
Find the funnel step costing you the most growth — and fix it.
Book a demo and we'll show you how Cleria helps brands like yours with purchase funnel tracking.