Full-funnel metrics
Awareness, consideration, preference and advocacy in one view, updated each wave.
How it helpsBrand health tracking
Defend brand health month to month.
Annual trackers tell you how your brand did months ago. By the time the deck lands, the market has moved and the budget is already spent. You need a current read on brand health — and whether last quarter’s investment actually changed it.
What you measure
The metrics behind brand health tracking.
Perception & drivers
What people associate with your brand, and the drivers behind why they choose it.
Segment & market cuts
Slice metrics by demographics, segment, market and time.
Powered by Brand Tracker 360
Every group below is part of the same 30-metric framework.
How it works
From setup to live dashboard.
Pick your KPIs
Choose the funnel metrics and attributes that matter to your brand and category.
We field each wave
Cleria recruits respondents through its global panel and vetted sources, then repeats on your cadence.
Watch it move
Your dashboard updates each wave — spot shifts in awareness, consideration, and loyalty as they happen.
Also
- Competitor benchmarkingSee where you lead and where you trail
- Ad & awareness trackingSee which channels drive awareness
- Purchase funnel trackingFind where the funnel leaks
- Brand strategy & planningDecisions grounded in data
- Shopper insightsSee where and how shoppers choose
- Audience & segmentationKnow who your consumers really are
- Usage & occasionsUnderstand when and why people use you
Know where your brand stands now — and what is driving the change.
Book a walkthrough of the live dashboard — or tell us your brand and market and we'll sketch what a first wave looks like.