Usage occasions
When and why consumers use the category and choose you within it.
How it helpsUsage & occasions
Understand when and why people use you.
Penetration and frequency are different growth levers, and treating them the same wastes budget. If you do not know the occasions you own — and the ones you are missing — you cannot grow consumption.
What you measure
The metrics behind usage & occasions.
Purchase frequency
How often consumers buy, and how segments differ.
Spend & basket
How much consumers buy in a timeframe and what they spend.
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Every group below is part of the same 30-metric framework.
How it works
From setup to live dashboard.
Map the occasions
Define the usage and purchase occasions relevant to your category.
We field the wave
Cleria fields the study with quotas, screening, and quality checks.
Grow consumption
Find the occasions to defend and the ones to win.
Also
- Brand health trackingDefend brand health month to month
- Competitor benchmarkingSee where you lead and where you trail
- Ad & awareness trackingSee which channels drive awareness
- Purchase funnel trackingFind where the funnel leaks
- Brand strategy & planningDecisions grounded in data
- Shopper insightsSee where and how shoppers choose
- Audience & segmentationKnow who your consumers really are
Grow how often, and how much, people choose you.
Book a walkthrough of the live dashboard — or tell us your brand and market and we'll sketch what a first wave looks like.